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If you are thinking about promoting your Dance School on the Internet, then this post will give you a rapid overview about what’s required. Net Marketing is a large topic – many books have been written on the topic, and there are literally thousands of web sites devoted to it – it would be impossible to deal with everything in one article, but hopefully this quick overview will serve as a helpful jumping-off point, to get you started.

If you’ve got a website, then you’re off to a great start. All you have to do is to advertise it better, and you’ll get more visitors and more clients than you have right now. If you don’t have a website yet, or you believe it’s time for a replacement, then you have several options. You can build it by yourself from nothing, get a good company to create one for you, or use one of the online services that can make it very simple to produce a website: Homestead, Weebly.com, or Google Sites are a few of many solutions available.

Many people make the error of not having any tracking or analytics set up for their internet site. This is silly, because without having analytics you’ll have no way of knowing how many visitors your website is receiving, where they’re coming from, and what they’re doing on your website. It’s like having blinkers on. There are lots of web stats systems to pick from – many are free, and simple to use.

There are many directories out there that you are able to submit your brand new website to. Some are free, and many others you need to shell out for. Best of the Web is one of the more desirable paid directories, you could also consider Joe Ant. There is such a large number of free directories that it’s usually best to employ a reliable directory submission company to save time. Don’t worry about submitting to thousands of directories – a hundred or so should really be more than sufficient.

If you can locate directory sites that deal with Dance School then it’s invariably worth uploading your details to them – even if they charge money for a page (as specialist market directories normally do). It are usually worth paying though – because they should usually perform far better than the general directories. One free Dance School website that’s certainly worth checking out is http://www.ClickDanceSchools.co.uk/. They demand complete information on your Dance School but it is really well worth the work for the extra site visitors they can send you.

Instead of sitting back and waiting around for site visitors to turn up at your new website – you can advertise to begin bringing them in. Google Adwords is a fantastic way to do this – it’s a Pay Per Click advertising product that shows your ads at the side of Google’s search pages – and as you might expect, you only pay out when someone clicks through to your site.

If you want to be able to remind people to visit your website – or to inform them when you have special offers on offer, then you will need to get their email address when they are on your website. Services like MailChimp make this straightforward. You can use the service to send a single newsletter periodically – or develop a series to be sent on auto-pilot at standard intervals. This is a very powerful means of staying in contact with your potential clients – and once it’s set up – it all takes place automatically – you don’t have to do anything.

Marketing your Dance School on the internet is a huge subject – but I hope the overview given in this article has been interesting. If it’s motivated you to get going, then that’s great – there’s lots more detail available on the web, so if you make a start today, you’ll be getting new clients very soon indeed.